The product is an artificial intelligence-powered chatbot which works as an intelligent personal assistant, named Niki. Leveraging natural language processing and machine learning, Niki presents a chat-based natural language user interface to the users where they can interact with Niki in their natural language. Niki understands how users chat in India, deciphers the words, in the context of product/services that they would like to purchase, and comes up with apt recommendations.
Initially, it was only available on the Android platform as a mobile app. The company has expanded its operations to the Facebook messenger and Apple iOS platforms and has introduced a better user experience and natural language processing technology. The company aims to soon be present on more messaging platforms like Slack and WhatsApp.
The company currently provides 20+ services to over 2 million consumers, covering a wide spectrum ranging from utility services like mobile recharge, bill payments, travel services like cabs, buses, hotels and entertainment services like movies and events. Services such as flights and healthcare are also planned